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Digital Marketing Head Opening in Bangalore at Mindtree
Role description
9-13 years of experience in digital marketing, in B2B or B2C companies
A master’s degree in marketing or a related field
Proven track record in digital marketing
Experience and comfort of working on marketing automation platforms (e.g., Marketo)
Demonstrable experience leading and managing SEO/SEM, marketing databases, email, social media and/or search and display advertising campaigns
Experienced troubleshooter with high proficiency in relevant diagnostic tools
Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
Experience in optimizing landing pages and user funnels
Experience with A/B and multivariate experiments
Solid knowledge of website analytics tools (e.g., Google Analytics)
Working knowledge of ad serving tools (e.g., Terminus)
Experience in setting up and optimizing Google Adwords campaigns
Strong analytical skills and data-driven thinking
Up to date with the latest trends and best practices in online marketing and measurement
Skills
Digital Marketing
Other details
Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display and search advertising campaigns
Design, build and enhance Mindtree’s social media presence
Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
Identify trends and insights, and optimize spend and performance based on the insights
Brainstorm new and creative growth strategies
Plan, execute, and measure experiments and conversion tests
Collaborate with internal teams to create effective landing pages and optimize user experience
Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
Instrument conversion points and optimize user funnels
Collaborate with agencies and other vendor partners
Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
If you think your profile fits the requirements please mail the same at thereferralroom@gmail.com for getting referred.
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