Digital Marketing Head Opening in Bangalore at Mindtree

Role description

• 9-13 years of experience in digital marketing, in B2B or B2C companies

• A master’s degree in marketing or a related field

• Proven track record in digital marketing

• Experience and comfort of working on marketing automation platforms (e.g., Marketo)

• Demonstrable experience leading and managing SEO/SEM, marketing databases, email, social media and/or search and display advertising campaigns

• Experienced troubleshooter with high proficiency in relevant diagnostic tools

• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate

• Experience in optimizing landing pages and user funnels

• Experience with A/B and multivariate experiments

• Solid knowledge of website analytics tools (e.g., Google Analytics)

• Working knowledge of ad serving tools (e.g., Terminus)

• Experience in setting up and optimizing Google Adwords campaigns

• Strong analytical skills and data-driven thinking

• Up to date with the latest trends and best practices in online marketing and measurement

Skills

Digital Marketing

Other details

• Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display and search advertising campaigns

• Design, build and enhance Mindtree’s social media presence

• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)

• Identify trends and insights, and optimize spend and performance based on the insights

• Brainstorm new and creative growth strategies

• Plan, execute, and measure experiments and conversion tests

• Collaborate with internal teams to create effective landing pages and optimize user experience

• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points

• Instrument conversion points and optimize user funnels

• Collaborate with agencies and other vendor partners

• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

If you think your profile fits the requirements please mail the same at thereferralroom@gmail.com for getting referred.

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